Culture in the Grocery Aisles
How could culture influence the goals and strategies of grocery stores? How could grocery stores influence culture?By Brahm Ahmadi
Fresh Ideas BlogFrom the DigestCulture in the Grocery Aisles How could culture influence the goals and strategies of grocery stores? How could grocery stores influence culture?By Brahm Ahmadi |
Brahm AhmadiFounder and CEO, People's Community Market In 2003, Brahm co-founded People’s Grocery, a nonprofit organization that has attracted local and national attention for its effort to transform inner city food systems. As Executive Director, Brahm led People’s Grocery in developing a suite of projects in food enterprise, urban agriculture, nutrition education and youth development. Seeking to create new solutions to creating access to fresh food in “food desert” communities, People’s Grocery launched the nation’s first Mobile Market - a traveling food store that sold healthy foods at affordable prices. Some of People’s Grocery’s other notable projects include: the Grub Box CSA, the Peer-to-Peer Nutrition Education Program, the Community Health and Nutrition Demonstrators (HANDS) Project, the Get Cooking class, the Growing Justice Leadership Institute, numerous urban gardens and a 3-acre farm. In 2010, Brahm transitioned from the leadership of People’s Grocery in order to shift his focus more fully on social entrepreneurship and creating a food retail business model specifically designed for and dedicated to serving low-income communities. Brahm founded People’s Community Market (PCM) to develop a food retail store that provides programs, tools and settings for engaging residents in improving their health. Through this social venture Brahm hopes to redefine the values and practices of food retailers to better engage, serve and support the wellbeing of low-income communities. Brahm has a B.A. in Sociology from the University of California and a M.B.A. in Sustainable Management from the Presidio Graduate School. He has spoken at many universities and conferences and has been featured in media such as Newsweek, People Magazine, the San Francisco Chronicle and the San Jose Mercury News. Brahm is sits on boards and committees of numerous food and community organizations. Brahm was born is Tehran, Iran and grew up in Los Angeles, CA. He now lives in Oakland, CA, with his wife. Education
M.B.A., Sustainable Management, Presidio Graduate School
B.A., Sociology, University of California Contactbrahm@peoplescommunitymarket.com
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